Legal
AI use policy
What our processing does to your photographs, and — more importantly — what it will never do.
Last updated 6 August 2026
The short version
We correct how a photograph was captured. We do not change what it shows.
If the bins are in shot, they are in the walkthrough.
What our processing does
Corrects exposure so a dark room reads properly, and recovers highlight detail where the data still exists.
Neutralises colour casts, so white walls read white rather than green or orange.
Corrects lens distortion, straightens verticals, reduces noise, and resizes for the web.
These are arithmetic operations on the pixels you sent us. Each output pixel is derived from the corresponding input pixel, which is why text, signage, clutter and the view through a window cannot change.
What it does not do
We do not add, remove, move or resize anything in the property — no tidying, no deleting bins or cords, no virtual staging or furniture.
We do not alter or regenerate any text, signage, lettering or branding visible in a frame.
We do not change what is visible through a window, or alter the weather, the season or the time of day.
We do not change wall colours, flooring, worktops, fixtures, or the dimensions and proportions of a room.
We do not use generative image models to invent detail that was not in your capture. Where a window is blown out beyond recovery, we leave it that way rather than inventing a view.
If that ever changes
If we introduce a feature that generates or alters content — virtual staging, for example — it will be opt-in, clearly labelled on the output, and this page will say so before it ships. It will never be applied to your listings silently.
Your obligations
Property advertising is regulated, and rules on image manipulation differ by market and by MLS. Our processing is designed to stay inside them, but you are responsible for what you publish. If your board or MLS requires a disclosure on enhanced imagery, this page is written so you can point at it.